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AIM Resource: Managing Vaccine Hesitancy During an Outbreak: A Focus on Cultural Competence

Recent outbreaks of vaccine-preventable diseases (VPDs) have emerged in areas with low vaccination rates. Vaccine hesitancy is a common factor in these outbreaks and understanding vaccine hesitancy among diverse populations is crucial for effective public health strategies.


The Association of Immunization Managers (AIM) provides Chapter 2 of their “Lessons from the Field: Promoting Vaccine Confidence” resource, where they offer essential, culturally competent steps for identifying and engaging with communities at risk for vaccine-preventable diseases to manage vaccine hesitancy, particularly in outbreak situations. Each step highlights key considerations, experiences from the field, immunization program and stakeholder insights, lessons learned, and resources to support programs’ community engagement efforts. See it here.